Fuse aired the concert at 9pm EST on September 11th. The ad created by Droga5 was directed by Anthony Mandler.įuseTV televised Jay-Z’s “Answer the Call” concert in Madison Square Garden in New York City. The partnership with the music subscription service also aired a one minute commercial which created a montage of memorable album covers from Jay’s catalogue.
#JAY Z THE BLUEPRINT 3 ITUNES SINGLE FOR FREE#
As part of the partnership, the entire album will be available for fans to listen to for free on and from MTV’s “The Leak”, almost two weeks prior to its official release. Jay-Z teamed up with Rhapsody® and MTV to promote the highly anticipated release of his new album, The Blueprint 3. To begin the buzz Jay-Z released “D.O.A” creating controversy to obtain the attention of listeners which then ushered in the following events. It built anticipation and sustained momentum unlike many previous releases. The release became more of an event rather than just another album on the shelf.
The key features to this campaign were strategic partnerships and media coverage. Let’s recap the blueprint to the marketing campaign that resulted in successful results. Carter goes platinum selling nearly 1.3 million copies. The second week of sales resulted in 301,000 copies being sold dominating the Billboard #1 spot for two weeks straight. The achievement help Jay-Z pass Elvis Presley to become the second artist with more number 1 albums in the 50 year history of the Billboard 200. Despite the album being leaked on the internet prior to its official release, The Blueprint 3 sold 476,000 copies in its first week of sales. The success of The Blueprint 3 album is highly credited to the marketing campaign behind it and to Jay-Z’s loyal fan base.
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